Strategic Management: Concepts with Connect Plus 2th edition

ISBN:1259282562

ISBN13:9781259282560

Publisher:McGraw-Hill/Irwin

Author:Frank Rothaermel

Strategic Management: Concepts with Connect Plus Description

Strategic Management: Concepts with Connect Plus 2 Edition Part One: Strategy AnalysisChapter 1: What Is Strategy, and Why Is It Important? Chapter 2: Strategic Leadership: Managing the Strategy ProcessChapter 3: External Analysis: Industry Structure, Competitive Forces, and Strategic GroupsChapter 4: Internal Analysis: Resources, Capabilities, and Core CompetenciesChapter 5: Competitive Advantage, Firm Performance, and Business ModelsPart Two: Strategy FormulationChapter 6: Business Strategy: Differentiation, Cost Leadership, and IntegrationChapter 7: Business Strategy: Innovation and EntrepreneurshipChapter 8: Corporate Strategy: Vertical Integration and DiversificationChapter 9: Corporate Strategy: Mergers and Acquisitions, Strategic AlliancesChapter 10: Global Strategy: Competing Around the WorldPart Three: Strategy ImplementationChapter 11: Organizational Design: Structure, Culture, and ControlChapter 12: Corporate Governance and Business EthicsPart Four: MINICASESMINCASE 1: Does Facebook Have a StrategyMINCASE 2: Michael Phelps: The Greatest OlympianMINCASE 3: Teach for America: Inspiring Future LeadersMINCASE 4: Strategy and Serendipity: A Billion-Dollar BonanzaMINCASE 5: The Wonder from Sweden: Is IKEA’s Success SustainableMINCASE 6: Starbucks: Re-creating Its UniquenessMINCASE 7: LVMH in China: Building Its Empire of DesireMINCASE 8: GE under Jack Welch vs. Jeffrey ImmeltMINCASE 9: Competing on Business Models: Google vs. MicrosoftMINCASE 10: From Good to Great to Gone: The Rise and Fall of Circuit CityMINCASE 11: China’s Li Ning Challenges Nike and adidasMINCASE 12: Which Automotive Technology Will Win? MINCASE 13: Is Porsche Killing the Golden Goose? MINCASE 14: The Rise of Samsung ElectronicsMINCASE 15: Yummy Yum!’s Competitive Advantage in ChinaMINCASE 16: BYD—“Build Your Dreams” in AmericaMINCASE 17: Alibaba and China’s E-Commerce: “Open Sesame” Comes TrueMINCASE 18: The Premature Death of a Google Forerunner at MicrosoftMINCASE 19: Sony’s Structure and Competitive DisadvantageMINCASE 20: USB’s Billion-Dollar Ethics ScandalsHow to Conduct A Case Analysis
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